{"id":840,"date":"2025-09-10T17:11:24","date_gmt":"2025-09-10T15:11:24","guid":{"rendered":"https:\/\/www.yourban-europe.eu\/?p=840"},"modified":"2025-09-16T17:13:09","modified_gmt":"2025-09-16T15:13:09","slug":"yourban-festival-revolutionizes-plastic-reprocessing-in-milan","status":"publish","type":"post","link":"https:\/\/www.yourban-europe.eu\/it\/yourban-festival-revolutionizes-plastic-reprocessing-in-milan\/","title":{"rendered":"YouRban Festival Revolutionizes Plastic Reprocessing in Milan"},"content":{"rendered":"\n<p>Press release<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">YouRban Revolutionizes Plastic Reprocessing in Milan:10 Days of Design, Action &amp; Urban Futures<\/h4>\n\n\n\n<p><em>Milan, Fabbrica del Vapore | September 26 \u2013 October 5, 2025<\/em><\/p>\n\n\n\n<p>YouRban rolls into Milan\u2019s Fabbrica del Vapore from September\u00a026 to October\u00a05 with a mobile lab packed with design, workshops, and innovation. For ten days, the public is invited to explore live demonstrations, creative labs, training sessions, and evening events\u2014all centered around circularity and urban futures. It\u2019s hands-on, minds-on, and open to everyone.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<p>This September, Fabbrica del Vapore becomes the launchpad for a bold urban experiment. From September 26 to October 5, the YouRban Mobile Lab transforms the public space into a design-driven playground, open to schools, professionals, creatives, companies, and citizens alike. Centered around a key material of the future\u2014recycled Fiber-Reinforced Polymers (FRP)\u2014YouRban showcases how plastic waste can be reimagined through creativity, collaboration, and innovation.<\/p>\n\n\n\n<p>YouRban supports key European initiatives like the New European Bauhaus and the Green Deal by turning their principles into concrete, public action. The project combines aesthetics, sustainability, and social inclusion to build a regenerative, community-driven design culture. At its core is the urgent need to reuse durable polymer waste\u2014still too often discarded\u2014as a valuable material for new products. YouRban encourages companies to see this not just as an environmental duty, but as a smart business model for the circular economy.<\/p>\n\n\n\n<p><strong>WHAT&#8217;S HAPPENING?<br><br>Grand Opening Event<br><\/strong>YouRban kicks off on September\u202f26 with a party featuring bands, DJs, food &amp; drinks.<br>Free admission.<\/p>\n\n\n\n<p><strong>Exhibition<\/strong><br>Get up close to YouRban\u2019s mobile recycling plant, where the processes of circular design unfold. School groups, curious citizens, and professionals can observe the transformation of discarded materials \u2013&nbsp;like recycled plastics and FRPs \u2013 into fresh designs.&nbsp;<\/p>\n\n\n\n<p><strong>Workshops<\/strong><br>From Open Call winners, like product designers, sculptors, or material-driven artists, to young professionals and company-led teams, YouRban\u2019s Workshops dig into circular thinking through hands-on experimentation with materials, design, and storytelling.<br>Come to make, rethink, remix.<\/p>\n\n\n\n<p><strong>Design Activities &amp; Peer Circles<\/strong><br>Open peer circles, codesign labs, and pitch events invite dialogue between citizens and creators. Ideas evolve in the open, collaborative spaces of Fabbrica de Vapore.<\/p>\n\n\n\n<p><strong>Business Awareness &amp; Talks<\/strong><br>Entrepreneurs and SMEs are invited to explore the economic potential of regenerative design and circular practices. Through talks and insights into green innovation, YouRban highlights how durable materials like polymer waste can be turned into valuable resources\u2014opening new business models and market opportunities that contribute to a more sustainable urban future.<\/p>\n\n\n\n<p><strong>Evening Entertainment<\/strong><br>As daylight fades, YouRban at Fabbrica del Vapore pulses with performances, live music, and immersive experiences\u2014true to the venue\u2019s reputation as a space for experimentation and youthful energy.<\/p>\n\n\n\n<p><strong>Closing Event<\/strong><br>As the wheels prepare to turn once more, YouRban bows out with a grand finale\u2014unfolding a vibrant celebration of circular design within the raw elegance of Fabbrica del Vapore, before the journey continues.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Join Us at Fabbrica del Vapore<\/strong><br>YouRban transforms the raw industrial architecture into a lab for urban creativity and plastic-reuse innovation. Come explore how recycled FRPs \u2013 materials once unseen \u2013 become design-driven solutions in the heart of Milan.<\/p>\n\n\n\n<p>Visit <a href=\"https:\/\/www.instagram.com\/yourban.project\/#\">YouRban Festival page <\/a>for the full program &amp; registration<br>Follow Instagram [<a href=\"https:\/\/www.instagram.com\/yourban.project\/#\" target=\"_blank\" rel=\"noreferrer noopener\">@yourban.project<\/a>]<\/p>\n\n\n\n<p>Visit our <a href=\"https:\/\/www.yourban-europe.eu\/media\/\">Media Room<\/a> for the press kit with text, images.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press release YouRban Revolutionizes Plastic Reprocessing in Milan:10 Days of Design, Action &amp; Urban Futures Milan, Fabbrica del Vapore | September 26 \u2013 October 5, 2025 YouRban rolls into Milan\u2019s Fabbrica del Vapore from September\u00a026 to October\u00a05 with a mobile lab packed with design, workshops, and innovation. For ten days, the public is invited to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yourban"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouRban Festival Revolutionizes Plastic Reprocessing in Milan - YouRban<\/title>\n<meta name=\"description\" content=\"Sep 26\u2013Oct 5: YouRban Festival at Milan\u2019s Fabbrica del Vapore features a mobile lab with design, workshops, and innovation for all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yourban-europe.eu\/it\/yourban-festival-revolutionizes-plastic-reprocessing-in-milan\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouRban Festival Revolutionizes Plastic Reprocessing in Milan - 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